Joshua Foer

The Most Highlighted Passages In Business Books by Anne Kreamer

Kevin Delaney, the editor-in-chief and co-founder of a terrific new site, Quartz Daily, curated this list. "A welcome consequence of the digitalization of our lives and media is the creation of streams of data that weren’t previously accessible. One of those is the book passages most highlighted by users of Amazon.com’s Kindle e-reader software.

It’s magical to see the short selections of writing that most moved readers across Amazon’s vast digital catalog of fiction and non-fiction works to wield their digital highlighters. Millions of passages are highlighted each month, the company says.

A number of the top highlights come from The Power of Habit: Why We Do What We Do in Life and Business, by New York Times business reporter Charles Duhigg. The most popular among them:  'To change a habit, you must keep the old cue, and deliver the old reward, but insert a new routine. That’s the rule: If you use the same cue, and provide the same reward, you can shift the routine and change the habit. Almost any behavior can be transformed if the cue and reward stay the same.'

But perhaps my favorite is from "Moonwalking with Einstein: The Art and Science of Remembering Everything, by Joshua Foer:  'Monotony collapses time; novelty unfolds it. You can exercise daily and eat healthily and live a long life, while experiencing a short one. If you spend your life sitting in a cubicle and passing papers, one day is bound to blend unmemorably into the next—and disappear. That’s why it’s important to change routines regularly, and take vacations to exotic locales, and have as many new experiences as possible that can serve to anchor our memories. Creating new memories stretches out psychological time, and lengthens our perception of our lives.'

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